Search engine optimization (SEO)
In general, users do not make
much use of the lists of favorites or bookmarks browsers provide
systems and rarely directly typed the URL of the page you wish to go,
because he might not know it.
Given this dynamic, web
positioning strategies are critical . Since on the other hand, after a
search of less than 40% of Internet users reached the second page of
results that provides a search engine, and only 10% check to the third.
This is where it is clear the need to achieve visibility and to achieve
this we need to think like search engines to better communicate with
them.
Google, Yahoo, MSN and
company order their results through mathematical algorithms that undergo
analysis hundreds of factors. Each company uses a different formula and
the idea is not decipher.